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Tag: 上海419龙凤NX Sri Lanka Tourism launch 200 million new brand building strategy

first_imgThe Global Conference on onboard services conference staged at Hilton Hotel sponsored by Sri Lankan Airlines under the leadership of its new Chairman Rakitha Jayawardena garnered the top 60 delegates from around the world. The Chairman of Sri Lanka Tourism Rohantha Athukorala announced that given the Marketing Plan launched across the key strategic markets globally in partnership with SLITO and THASL, Sri Lanka Tourism will launch a 200 million rupees new brand building strategy by recruiting a top global communication partner after a lapse of six years. The Chairman said on the direction of Minister of Sports and Tourism Naveen Dissanayake and approved by the Ministry of Sports and Tourism and the high calibre Board of Directors of the Sri Lanka Tourism Promotions Bureau that this decision was taken.“I thank all who have worked tirelessly in the last four months to launch the search for the new global communication partner,” said Chairman Athukorala.The Chairman went on to say that how many places still try to promote themselves by using uninteresting lists of local attractions, businesses and services whilst the new strategy will be more on the heritage and culture of the country that is strongly linked to the people of huge country. “Let’s see how things pan out but we want the new strategy in place within three months that include production time,” stated Athukorala.last_img read more

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