Billed as South Africa’s biggest comedy yet, Tyrel Meyer and Astara Mwakalumbwa, star in I Now Pronounce You Black and White.(Image: I Now Pronounce You Black AndWhite) MEDIA CONTACTS • Oliver Rodger Ollywood Productions +27 21 424 4507 RELATED ARTICLES • SA films scoops awards at Fespaco • Global acclaim for SA film • Rebate boost for SA film • 2010 opportunities for SA filmNosimilo RamelaA new South African film is set to draw crowds to cinemas this May. Billed as the country’s biggest romantic comedy yet, I Now Pronounce You Black and White uses humour to explore the delicate and often fraught issue of inter-racial relationships.The film is set in Cape Town, in the Western Cape province, and looks at the lives of a young couple, Simon Dawson, played by Tyrel Meyer and his girlfriend, Jackie Msolisi, played by Astara Mwakalumbwa.After a whirlwind romance, Dawson, a white, Jewish male and Msolisi, a black South African, decide to get engaged – but this infuriates both sets of traditionally minded parents.Dawson’s dad, Felix, played by Ian Roberts, is a staunch, conservative Afrikaner and his wife Sheila, played by Bo Petersen, is Jewish. They are determined to stop the wedding as they believe their son would be marrying below himself.Pauline and Clarence Msolisi, played by Sylvia Mdunyelwa and Kwezi Kobus, are Jackie’s parents and are equally shocked by their daughter’s decision. In the film Pauline says she “doesn’t trust white people” and would much prefer Jackie to marry “a nice black man” and have many children. She also wants to derail the wedding plans.Through the genre of comedy the film explores racial stereotyping and deep-seated tensions that, at times, are still part of the South African reality due to the country’s history of racial segregation under apartheid.Under this system South Africans were classified according to their race – for example black, white, coloured or Indian – and integration was forbidden. White people were also afforded superior rights over other groups. The first democratic elections in 1994 formally ended almost 50 years of apartheid rule in the country.Easing tensionsDirected by Oliver Rodger, I Now Pronounce You Black and White has been hailed as an important local production. “I think this is a great South African film. It allows us to look at ourselves and start to talk about our reality – even laugh about it – without getting too emotional,” said Tamryn Bishops, who is doing an honours degree in film at the University of the Witwatersrand.Fellow student Keren Jackson agrees: “I think the film uses humour and romance very well to help us address racial issues under the safety and guidance of entertainment,” she said. Jackson is studying at Afda film school in Johannesburg.“I love the fact that it also uses the country’s greatest actors. They carry the humour well while getting us to think about serious issues at the same time. As South Africans they understand the issues very well and portray the characters honestly.”The film will debut at the annual Cape Winelands Film Festival from 17 to 27 March and be released at Nu Metro cinemas around the country on 14 May.“I really can’t wait for this film to come out, I think it’s going to be another great local production, following Tsotsi, Jerusalema, White Wedding, and District 9,” Bishops said.
Tag: 上海419龙凤最新 A Reprieve for the Incandescent Bulb?
Still in the labDon’t run out to the store quite yet. The first “proof-of-concept” bulbs produced by researchers don’t approach the 40% efficiency they believe the redesigned bulbs are capable of. Yet the measured 6.6% luminous efficiency is still three times as high as a conventional incandescent bulb, and as good as some fluorescents and LEDs.The team is “not seriously contemplating” commercialization at this point. The point of the research, the team said, was to “understand the science of how (and to what extent) thermal emission from high temperature sources can be tailored through this concept of light recycling, which might have many potential applications for energy conversion.”But the research is very promising. The team succeeded in designing a crystal that works for a variety of light wavelengths and angles. The stack of layers can be assembled so that the desired wavelengths pass through and out of the bulb, while the infrared wavelengths are reflected.One of the researchers said the technology might be applied to a number of other products.“LEDs are great things, and people should be buying them,” said Marin SoljaÄiÄ‡ of MIT, one of the researchers. “But understanding these basic properties” about the way light, heat, and matter interact and how the light’s energy can be more efficiently harnessed “is very important to a wide variety of things.”Dr. Ognjen Ilic, one of researchers, added some information from the report comparing the experimental light bulb to a standard incandescent, a compact fluorescent lamps (CFL), and a LEDs lamp.A typical incandescent produces about 15 lumens of light per watt (lum/W), compared to the 40-100 lum/W for a compact fluorescent (CFL) 40-140 for a replacement LED (state-of-the-art LED chips have higher ratings). The experimental bulb produced an estimated 45 lum/W.In terms of the percentage of electricity that is converted into light, an incandescent is about 5% efficient, compared to 15% to 20% for CFL and 20% to 25% for an LED replacement lamp. The proof-of-concept bulb is about 16% efficient and in principle could go much higher. UPDATED January 14, 2016The incandescent light bulb, maligned as an epic waster of energy, could be revived with a change in design that boosts their efficiency, university researchers said. In a news release, the Massachusetts Institute of Technology said that researchers at MIT and Purdue University collaborated on a new design that could prove to be more efficient than either fluorescent lamps or LEDs.The new bulb uses a metal filament, just like a conventional light bulb. But instead of allowing radiant energy to escape, as it does in a conventional bulb, the radiant energy is reflected back to the filament where it’s re-absorbed and re-emitted as visible light. MIT described these “secondary structures” surrounding the filament as a type of photonic crystal composed of abundant materials and made with conventional material-deposition technology.In the U.S., conventional incandescent bulbs are being phased out under energy-efficiency regulations because as much as 95% of the energy they consume is wasted, mostly in the form of heat. Fluorescents and LEDs are rapidly taking their place, even as some consumers grouse about their cost or the quality of light they produce.MIT said that one characteristic of a lighting source is luminous efficiency, a metric which takes the reaction of the human eye to light into account. The luminous efficiency of a conventional incandescent bulb is between 2% and 3%, with fluorescents measuring between 7% and 15% and most commercial LEDs between 5% and 20%. These new bulbs have efficiencies as high as 40%.Results of the research were reported in Nature Nanotechology. (The report is behind a pay wall.)
Tag: 上海419龙凤最新 FTC Censures Facebook, Asks You to Like It… on Facebook
The Federal Trade Commission approved a final settlement with Facebook Friday over the social platform’s privacy policies. Way to go FTC, it is about time the government stepped up and scared the pants off these big, reckless technology companies that run ripshod over their users. But, wait. What is this? The FTC carries a big stick and brings the hard questions to Facebook. Then it asks you to like the FTC… on Facebook. The Commission had some tough words for Facebook and will subject the company to third party privacy audits every two years. In the same press release announcing the settlement, the FTC asks you to like it on Facebook. Something doesn’t jive here, does it? dan rowinski Facebook is Becoming Less Personal and More Pro… Guide to Performing Bulk Email Verification Tags:#Facebook#Government#web Related Posts The Dos and Don’ts of Brand Awareness Videos A Comprehensive Guide to a Content Audit
Tag: 上海419龙凤最新 Client Feedback is Key to Creative Success
An important discipline after a feedback session is to summarize in writing what the changes are, how you are planning on addressing them and what time and budget considerations outside of the original brief and scope of work they might involve. This lets the client get a reality check on whether they really do want to spend a further 50% of the original budget doing a re-shoot of the ending. I’ve been there – it was fine for me, I got paid twice!One last thought about the importance of not sitting at the editing controls with the client. It can be tempting for a client to simply control the changes as they happen. Questions that start with ”Can you do X” often have an answer of ”Yes I could… but.”. In our eagerness to please we can start doing rash things, simply because we’re sitting in the driving seat and we know how to do it. I think a better way is to watch an exported film in a different space and have an in-depth discussion about what needs to be addressed. This helps to solidify your position as a co-collaborator rather than a button monkey.If you’re at the final hurdles of a project, you may want to consider sitting together at the editing controls at this point. If you just need to implement the fine grain last tweaks and adjustments you can get their approval then and there. But this should be strictly reserved for the tail end of a project.If you’re having to work in partnership with any of their internal communication or marketing people, then sitting in their office making changes with them is sometimes the fastest, most efficient way to get the job done. Managing a client feedback session can be a make or break scenario. Getting it right will save you a lot of time, effort and anguish and can hopefully help to build your business too.Client feedback sessions are an integral part of any creative project and are especially useful for video editors. Knowing how to make the most of the time, the questions and your answers, is an important skill to develop. Striking the right balance of being able to says ‘yes we can do that’ and ‘no – there isn’t time, budget or sense to do that’ is crucial to keeping everyone involved satisfied. Here are a few suggestions for video editors that might help keep the project on track in your next client feedback session.We’re All in This TogetherOne of the most important things to do is to get all the stake holders in the same room at the same time. Anyone who is going to have a deciding vote in what changes are made, whether it is approved and what really matters needs to be there. Preferably other hangers on and interested parties can be kept out. This is helpful for a couple of reasons: The most vocal people will often speak up first. If you dive straight in to answering their points you might miss out on the balancing effect of the other stakeholders. What is a giant issue to one person, might be a minor point to another. By having them all in the same room at the same time you can let their own debate work itself out. This will hopefully mean that only the truly important and widely held opinions will rise to the surface. How do you get so many busy and important people in the same room at the same time? Tell them that doing one feedback session is a lot more cost effective than doing several. Also it means that the changes can be made all at once rather than incrementally…which should hopefully save time too.BUT what usually happens is that the client also has a a client. You might be working with the head of a division, but if the CEO has to sign off as well then real problems can arise when your client is happy but the CEO hates something major. By finding out who the ultimate sign off comes from, you can try to feed them into the process at an earlier stage rather than waiting for some unfortunate surprises at the last minute. Or if you can’t make this happen, schedule and budget in a ‘final round of changes from the top’, so that everyone is aware this might happen and its accounted for. The Right Kind of QuestionsThe kind of questions that you ask in a feedback session, the precise wording you use, can be extremely influential in eliciting the kind of answers you’re going to get. Personally I’d always try to frame things in a positive manner rather than the negative, and keep the questions as open ended as possible. For example ”How do you feel the film is working?” is much better than ”Is there anything you feel isn’t working right now?” Often people will pick up on something just to have something to say! Asking ”Is there anything you feel we need to change?” is better than “Do you like the music/graphics/grade/pace/etc?”Ultimately there will be things that people don’t like or feel needs to change. That’s the point of the session of course! However, when a problem is raised, make sure to ask a few specific and probing questions to inform the diagnosis. Vague answers like ”It feels a bit slow or a bit serious” won’t give you a specific task to accomplish. Try to get specifics about the problem and ask them to suggest what they think might help solve it, or what they would rather see. This will help you get to the bottom of their issue from the point of view of a potential solution.The Buck Stops Where?Now every client idea isn’t going to be a winner (neither are yours) but by offering a bit of ”loyal opposition” you can push back on the weakest of their ideas and also strengthen them by building upon them with your own ideas. Loyal opposition means fighting for the best possible version of the film that will serve their needs, not yours. Creatives can easily get caught up in protecting ‘my art’ rather than building ‘our project’ or in fact, ‘your project’. Investing our creative time, energy and abilities leads to ownership of a project, but its not ultimately ours to own. Offer loyal opposition but ultimately work in service to their goals. (Image from glsims99 on Flickr)
Tag: 上海419龙凤最新 Task Force to Coordinate Rural Development Strategies
Prime Minister, the Most Hon. Portia Simpson Miller says a task force is to be established to coordinate a series of government strategies aimed at enhancing rural development. Making her contribution to the 2013/14 Budget Debate in the House of Representatives on Tuesday, April 30, under the theme: “Jamaica: Going for Growth and Development – Unleashing Our Potential”, Mrs. Simpson Miller said the strategies include:developing agro parks to boost agricultural productivity and expand employment, as well as agro-industries to facilitate new product development, inclusive of neutraceuticals and other value-added products. Other targeted strategies include:drought mitigation; improving farm roads; community and eco-tourism; establishing additional community access points and increasing access to the internet and related services; providing access to affordable housing solutions;delivering outstanding land titles;and business development. Noting that rural development is a “critical” pillar of its planned development agenda, the Prime Minister said the administration will seek to implement these strategies over the next three years. “An integrated plan of rural development will arrest the trend of rural to urban migration which places pressure on urban centres. The main emphasis for rural development will be on the building of townships; establishment of business enterprises; provision of access to health care facilities, schools, water, roads, electricity, technology; and the creation of opportunities for economic advancement,” she stated. By Douglas McIntosh, JIS Reporter