A different way to digest bread

first_imgOne of those bizarre factoids that often gets trotted out by analysts is that bread actually has a higher penetration marketing double-speak for how much a particular product is purchased in a particular market than toilet roll. It’s in the high 90s percentage-wise. So how can we mop up those last few bread-dodging households? Stop the Week suggests a marketing campaign around these uncommon uses for bread, from the ever-relevant Reader’s Digest…l Remove scorched taste from rice that’s been cooked for too long and burned by placing a slice of white bread on top of the rice while it’s still hot and replacing the lid. Wait a few minutes and voilà! Burned taste gone.l Soften up stale marshmallows by putting a couple of slices of fresh bread in the bag and sealing it shut and leave for a couple of days.l Absorb whiffy vegetable odours while cooking by placing a piece of white bread on top of the pot, which absorbs the pong.l Prevent a grease flare-up when broiling meat with a couple of slices of white bread in your drip pan to absorb any grease and also reduce the amount of smoke.l Clean dirty or greasy fingerprints from walls and wallpaper by rubbing with a slice of white bread. l Pick up glass fragments after a crockery mishap by pressing a slice of bread over the area.last_img

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