MSG Signs New Partnership With Pepsi, Leaves Coca-Cola After 100+ Years

first_imgOver the past century, Coca-Cola products have flowed freely at sporting games, concerts, holiday shows, and other events at Madison Square Garden, and that is all coming to an end soon. Marking the end to a 100-year partnership with Coca-Cola, the iconic New York City venue will soon begin a new multi-year sponsorship and marketing deal with Pepsi, reports Billboard.MSG and its company’s long list of venues includes Madison Square Garden, the Hulu Theater at Madison Square Garden, Radio City Music Hall, The Beacon Theatre, Inglewood, CA’s The Forum, and The Chicago Theatre in Chicago. In addition to these venues, Pepsi will now a sponsor Madison Square Garden’s affiliated sports franchises, including the New York Knicks, New York Rangers, and the Westchester Knicks, as well as the annual Christmas Spectacular starring the Radio City Rockettes. Through the new partnership, Pepsi announced it will be a main sponsor of the annual iHeartRadio Z100 Jingle Ball, held at the Garden every December.James Dolan, the executive chairman/CEO of The Madison Square Garden Company said in a statement:“We are pleased to welcome PepsiCo to The Madison Square Garden Company. Both MSG and PepsiCo have built a collection of world-renowned brands, and have a passion for bringing people together through unforgettable live experiences. We are confident that this partnership will benefit our customers, as well as both of our businesses.”The companies said today that the partnership’s lead brands, Pepsi and Mountain Dew, will be creating “high-profile consumer activations and once-in-a-lifetime sports, music and entertainment experiences for fans at Knicks, Rangers and Rockettes events.”Dierks Bentley will play the first major concert at MSG under the Pepsi sponsorship, which will be held on September 8th. Most importantly, the next time you see Phish at the Garden, you can wash down that spicy chicken sandwich from section 119 with a Pepsi!last_img

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