“The Vacation You Deserve Is Closer Than You Think” – a new CNTB campaign

first_imgAs we announced yesterday, the CNTB has launched a new campaign “The Vacation You Deserve Is Closer Than You Think”, which will be launched in the surrounding markets at the end of this week, ie at the beginning of June, on all key on – line and off – line communication channels. “The finalization of media plans related to markets whose citizens are likely to be able to visit Croatia after the opening of borders in their countries is underway. These are loyal tourists from neighboring countries such as Austria, the Czech Republic, Hungary, Slovenia, Slovakia, Germany, Italy and Poland. A direct and intensive advertising call communication campaign has been prepared for them. ” said CNTB Director Kristjan Stanicic. Also, a new communication platform was launched last week EnjoyTheViewFromCroatia. The platform can be created by renters, restaurant owners, catering staff, agency staff, members of the tourist board, residents of the tourist destination and other actors of Croatian tourism by sending a photo or video that they think will best convey the beauty that makes guests they come to their place, whether it is a view of the sea, the sunset, a meadow, a square, a street or a city corner, the CNTB concludes. A special one was made for the needs of the campaign Web page i Instagram profile on which there are beautiful “views from Croatia”. “We have created an online platform or communication “window” that can be used by all Croatian tourism workers for their own promotion. The campaign is mostly focused on our important markets from which guests, due to the situation caused by the corona virus pandemic, will not arrive in Croatia so quickly. These are countries such as Great Britain, Scandinavian countries, France, Italy, but also distant markets such as China, USA and South Korea.” Staničić pointed out, inviting all tourist stakeholders to join the campaign and send their unforgettable view from Croatia. Photo: HTZlast_img

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