with Google search engine advertising, Apple also stressed the high correlation between advertising and user software search keywords, so as to improve the effect of advertising and marketing. In addition, Apple has also taken some mechanism to protect small and medium-sized the interests of developers, rather than let some large mobile software development company monopoly of certain key words.
search advertising effect how?
what is the apple AppStore
news: recently heard of WeChat, apple closed version appreciation function; WeChat public number can be associated with different subjects of small procedures; WeChat small program can grow directly into WeChat by two-dimensional code; a series of movements around the small program, caused an uproar in the industry. I guess by the phantom blog, apple to bring WeChat soul small program market impact, unilateral and WeChat communication requirements close appreciation function, but allow users to pay function in AppStore.
Apple Corp launched AppStore search advertising service, the author thinks that there are two major factors to promote AppStore search advertising to improve Apple marketing system.
Abstract: according to foreign media reports, apple AppStore search advertising Chuzhan victory, has obtained good results, covers three New England, Australia and new zealand. Last year, Apple launched the AppStore search advertising services, developers can own software for advertising. So the ASO practitioner is not the game over the
apple AppStore, the operating mechanism similar to Google (micro-blog) and other search engines to search advertising, developers can bid on keywords, users to search in the app store, Apple will display ads in the search results, so as to make some outstanding software talent shows itself.
Apple Corp according to the previous search advertising main feedback data show that search advertising conversion rate of up to 50%, in other words, the user click behavior on advertising, there are more than 50% users choose to install the software, APP software developers successfully achieved promotion effect. Apple Corp also said that on average, developers through the software search ads get a new user cost only about $1, compared to other advertising is relatively low.
search advertising?Bidding advertising search
on the one hand, with all the hardware product sales decline, apple fell into a serious crisis, apple CEO Cook began to take the software services business, apple payment, apple music services have made good progress, including apple music every month has been able to contribute $two hundred million to Apple income. According to Apple’s 2016 fourth quarter results, the service business has become.
why Apple launched AppStore search advertising service
?As for why ?