Giddy up the Texans are in town

first_imgAlthough it is the second largest State in America, it was the first time a contingent from Texas visited Sydney, pinpointing Australia as a key market for growth following Qantas’ decision to commence direct flights to Dallas/ Fort Worth from May 16. Representatives from Texas Economic Development & Tourism, Dallas Convention & Visitors Bureau and the Dallas/Fort Worth International Airport (DWF) are meeting with trade partners this week to promote the State’s tourism offering to ensure Australians make the most of the new service and increase overnight visitation throughout the State. With some 50,000 Australians currently visiting Texas in 2009, Director of Texas Tourism, Julie Chase said the Government body expects to double arrivals by May 2012. “Australian visitors stay an average 24 days in USA, and we hope they spend some time in our State,” she said. Dallas Convention & Visitors Bureau CEO, Phillip Jones said they were currently discussing packages with local wholesalers, including Qantas Holidays, with a favourable response already received. “Dallas has access to everywhere, we are right in the middle,” Mr Jones said. “We are very familiar and comfortable for Australians, offering a lot of experiences and our unique stand-out is the tax-free shopping we offer international travellers.” Meanwhile, Ms Chase expects Austin to become a “huge hit for this market”, with hopes that after visitors arrive in Dallas and stay a few nights there, they venture forth to visit other key areas in the State. “The product in Texas is amazing.  There’s so much you can do and experience just travelling around the State.  It’s just that the product is a little unknown here,” she said. Ms Chase did not rule out the possibility of the tourism body opening a representation office in Australia, but said it would be planned following the success of the flights.Dallas/Fort Worth International Airport is the world’s third busiest, offering connections to 190 destinations nonstop and servicing 19 passenger airlines and 1800 daily flights.  The airport greets some 56 million passengers annually, and is within 4 hours of every major city in USA. Source = e-Travel Blackboard: D.Mlast_img

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